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Ufc On Fox 3 Bombs In The Ratings

D-Gonza's Photo D-Gonza 08 May 2012

UFC on FOX 3 ratings: Viewership plummets, event averages just 2.4 million viewers

by Dann Stupp on May 08, 2012 at 10:35 am ET
Posted ImageDespite one of the year's most entertaining main cards, Saturday's UFC on FOX 3 event saw its ratings plummet.

The May 5 broadcast averaged just 2.4 million viewers, MMAjunkie.com (www.mmajunkie.com) today confirmed with an industry source.

That's down from the 5.7 million viewers who tuned in for UFC on FOX 1 in November, as well as the 4.7 million viewers who tuned in for UFC on FOX 2 in January.

UFC on FOX 3 took place at IZOD Center in East Rutherford, N.J. Following prelims on FUEL TV and Facebook, the main card aired on FOX. Nate Diaz submitted fellow lightweight Jim Miller in the main event. Johny Hendricks, Alan Belcher and Lavar Johnson also picked up victories during the entertaining two-hour broadcast, which peaked with 2.9 million viewers for the main event.

However, UFC on FOX 3 scored a 1.6 rating among men 18-34, one of its key demos. That's down from the 3.2 rating for UFC on FOX 2 and 4.3 for UFC on FOX 1. However, one positive? FOX usually airs "COPS" on Saturday nights. Among men 18-34, UFC on FOX 3 ratings were up 60 percent in 2012.

UFC on FOX 3 faced competition from the NBA playoffs, as well as the undercard of a Floyd Mayweather Jr. vs Miguel Cotto boxing pay-per-view event.

UFC on FOX 1 remains the benchmark for UFC on FOX events. In fact, it was the highest-rated MMA event on U.S. network television. That record previously was held by 2008's "EliteXC: Primetime" event, which averaged 4.9 million CBS viewers on the strength of a Kevin "Kimbo Slice" Ferguson vs. James Thompson headliner.

UFC on FOX 4 currently is scheduled for Aug. 4 at Los Angeles' Staples Center. Recent Bellator champion and fellow middleweight notable Brian Stann headline the show.

For more on UFC on FOX 3, stay tuned to the UFC Events section of the site.
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D-Gonza's Photo D-Gonza 08 May 2012

Not surprising. This card was incredibly weak in terms of star power and anticipated fights. Nate Diaz vs Jim Miller should have been an undercard match on Fox at best. Not the headliner. Fox isn't Spike TV, you aren't going to draw good ratings no matter what the fight is. If they want to draw good ratings then they are going to need big names on the card like their first two shows.

I wonder if its going to cause problems with Fox and the UFC, as they have a 7 year deal and I'm sure they dont want to see a main event like this everytime they put a card on the big show.
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johnnyblaze's Photo johnnyblaze 08 May 2012

The boxing PPV might have numbers comparable to this.
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Kris Motherf**kin' Tims's Photo Kris Motherf**kin' Tims 08 May 2012

 bazooka, on 08 May 2012 - 03:36 PM, said:

Lesson to Dana White.....if you're going to go up against a major fight and the NBA playoffs, you'd better bring the big guns in your sport if you expect to win the ratings.
this.

dont forget the friday night fights special that no one watched.

then add in the holiday folks that dont give a fuck about nothing but drinkin on cinco.

thats 4 competitors for the same market.

just because dana has a deal with fox doesnt mean they all end up on fox. if the ratings continue to suck then fox will shove them to fx and call it a loss.
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Kris Motherf**kin' Tims's Photo Kris Motherf**kin' Tims 08 May 2012

 bazooka, on 08 May 2012 - 08:41 PM, said:

jesus i did forget about that special on espn2.  i got it on the dvr though, but completely forgot.  Too much on tv the other night.
nice knockout in the main event.
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